ICYMI: 10 Things I Know About Entrepreneurs Using Time Wisely
December 7, 2017
Throwback Thursday: sharing the time our founder, Michael Gladstone, penned an article in the Worcester Business Journal.
10 things I know about ... Entrepreneurs using time wisely
BY MICHAEL GLADSTONE
10) 15 minutes the night before saves you two hours the next day!
Spending 15 minutes every night jotting down your to-do list keeps you focused and on-task.
9) Set weekly goals for both your professional and personal life.
If you want to make sure you get to your kid's game/play/recital on Wednesday night, that's a goal you need to prioritize.
8) Speaking of kids and their activities – get involved in your community and grow your business while having fun.
You can potentially make valuable connections to help your business.
7) Invest the time in joining networking groups.
Spending time with other entrepreneurs can actually save you time in the long run. You can learn a lot from one another.
6) Commit to making two introductions a week.
A 10-minute time investment each week can shave days off your sales cycle when someone else repays your kindness with a personal recommendation.
5) Use Constant Contact, Mail Chimp, or other communications services to segment your networks and share relevant information. Not all the people you network with can help you, but that does not mean they don’t know others that would benefit from your services. Develop groups within your email marketing program and share different news, information and promotional deals with each group so that everything they get from you is relevant and timely.
4) Position yourself as a source of useful information.
Leverage your company's Facebook and Twitter feeds, start a company blog, or develop a newsletter.
3) Review your marketing materials regularly.
Don't make your sales cycle longer and more difficult by leaving prospects with a negative first impression.
2) Get the help you need.
Invest in professionals who can take care of your non-core functions (bookkeeping, operations, marketing, etc.)
1) Enjoy your downtime.
Give your mind a break, spend time with friends and family, and reset every week. Your business will be better off for it.