Does your small business have a blog yet? We still meet many companies that just haven’t prioritized blogging, even though it’s a proven way to drive leads and increase brand awareness. Studies show that small businesses with blogs generate roughly 125% more leads than their compatriots without blogs. So what are you waiting for?
As if more than doubling your pool of leads isn't enough, here are three more reasons to invest in a blog on your company’s website:
1. Drive website traffic
When potential customers spend time on your website, they learn more about you and your offerings. You’ve likely already invested some time setting up social media channels – shouldn’t those be driving traffic to your site?
If you create relevant content for your customers, then promote it via social channels, it will give them a reason to come back to your site often. Once you’ve got them engaged with you, it is easier to close the sale!
Make sure you’re regularly posting relevant links to blog posts – with appropriate visuals – on all of your social sites, and give your followers a reason to click through to your website.
2. Build brand awareness
When you create a company blog that provides value to other businesses – or even highlights complementary product and service providers – they will also link to your blog and social posts, increasing your reach and positioning your brand as one that adds value to others in your industry. Use data,customer case studies and interviews to create content that people will want to read and share.
Blogging also allows you to show off your brand personality in a way that makes people relate to the company. And we all know that everyone prefers to do business with people they like and trust.
3. Blogging is good for SEO
When you have a blog that is updated regularly with quality content that is relevant to your audience, it can make a big difference in how your site performs in search engines. Think about your experiences checking out companies on the web. If you see an old site that hasn’t been updated in a long time, it doesn’t make you feel great about that company. Search engines can work the same way. If you’re making frequent updates to your site by adding new content, search engine algorithms are indexing your site more frequently.
In addition, links are a big part of SEO. When you have lots of relevant content on the site, it opens up lots of opportunity to link relevant and related pages to one another, which can improve your rank quickly.
There’s a clear payoff to blogging, but many entrepreneurs and start ups still struggle to find the time to create content regularly. Many put off starting that blog, because they know that having a blog that isn’t updated regularly can be worse than not having one at all. That’s where a content development subscription can help. You can view our offerings at www.YourContentMarketers.com. Blogging packages start at $149/month and can be an easy way to ensure your blog is updated regularly.