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    Reputation is Everything: 4 PR Tips to Build Thought-Leadership
    Liora
    • Mar 24, 2021
    • 3 min

    Reputation is Everything: 4 PR Tips to Build Thought-Leadership

    “If you just work hard enough, it will happen.” This part of the entrepreneur myth is what drives so many to roll up their sleeves and...
    32 views0 comments
    Media Training Tips: Lessons from the New WH Press Secretary
    Liora
    • Jan 29, 2021
    • 4 min

    Media Training Tips: Lessons from the New WH Press Secretary

    Watching the new WH Press Secretary answer questions is a great media training example.
    263 views0 comments
    Introducing Communications Jumpstart
    Liora
    • Dec 29, 2020
    • 3 min

    Introducing Communications Jumpstart

    We won’t belabor the point with tired comments about the “unprecendented year” we all just went through. I think we can all agree that it...
    28 views0 comments
    Why Outsource Your Billing?
    Michael
    • Dec 9, 2020
    • 3 min

    Why Outsource Your Billing?

    While outsourced billing services are pretty common in the medical field, most businesses would never dream of outsourcing their...
    39 views0 comments
    PR as a Lead Generation Tool
    Liora
    • Dec 1, 2020
    • 2 min

    PR as a Lead Generation Tool

    We speak with many companies of all sizes – and lately, what we’ve been hearing a lot of is, “PR is important – but right now, we are...
    38 views0 comments
    Why PR and SEO Should Be Working Together Closely
    Liora
    • Nov 23, 2020
    • 3 min

    Why PR and SEO Should Be Working Together Closely

    PR and SEO should have an incredibly symbiotic relationship. When they combine forces, each can turbocharge the other’s effectiveness
    41 views0 comments
    Press Coverage, Backlinks and Media Strategy
    Liora
    • Aug 25, 2020
    • 3 min

    Press Coverage, Backlinks and Media Strategy

    If you’ve worked in or around public relations for any length of time, you’ve likely heard people in the industry lament the death of the...
    146 views1 comment
    3 Fiscally Sound Steps for Entrepreneurs Getting Back to Business
    Michael
    • Jul 9, 2020
    • 3 min

    3 Fiscally Sound Steps for Entrepreneurs Getting Back to Business

    Companies are getting back to business – which is great. But that doesn’t mean that they aren’t still in survival mode. The fact is,...
    56 views0 comments
    Business Networking in the Age of COVID-19
    Liora
    • May 19, 2020
    • 4 min

    Business Networking in the Age of COVID-19

    For many entrepreneurs, founders, and driven professionals, business networking is a critical component of their growth strategy. And in...
    198 views0 comments
    How Is Business Weathering the Storm?
    Liora
    • Apr 20, 2020
    • 4 min

    How Is Business Weathering the Storm?

    Businesses of all sizes are being affected by the COVID-19 crisis. And the trickle-down effects are being felt everywhere.
    74 views0 comments
    How's Working From Home Working Out?
    Liora
    • Apr 14, 2020
    • 3 min

    How's Working From Home Working Out?

    How’s the new normal of work from home/teach from home working out for everyone else? I did not think this would be as hard as it has turned
    86 views0 comments
    Coronavirus Resources for Entrepreneurs and Small Business
    Michael
    • Apr 7, 2020
    • 2 min

    Coronavirus Resources for Entrepreneurs and Small Business

    For your reading pleasure, check out some of the helpful links and information we have found for small business in these extraordinary times
    145 views0 comments
    4 Things to Do Today That Will Help Your Business
    Liora
    • Mar 19, 2020
    • 3 min

    4 Things to Do Today That Will Help Your Business

    It’s a time of uncertainty for small businesses. With most people holed up at home, no one knows what will happen with the economy – but...
    129 views0 comments
    Why Hire a Bookkeeper: Four Reasons to Outsource Your Books Today
    Michael
    • Mar 1, 2020
    • 3 min

    Why Hire a Bookkeeper: Four Reasons to Outsource Your Books Today

    After working with many different types of businesses – we’ve put together the below list of four reasons every small or start-up business c
    34 views0 comments
    Marketing Strategies for Entrepreneurs: Top Tips
    Liora
    • Feb 25, 2020
    • 3 min

    Marketing Strategies for Entrepreneurs: Top Tips

    But a well-executed marketing plan can make all the difference in a small business or start-up’s success.
    44 views0 comments
    Why I'm Glad We Parted Ways With A Client
    Liora
    • Feb 10, 2020
    • 3 min

    Why I'm Glad We Parted Ways With A Client

    People almost never talk about the clients they lose. But we all experience it – and when it happens, it is best to take a good look at...
    77 views0 comments
    The Inbound Marketing Guide for Entrepreneurs
    Liora
    • Jan 21, 2020
    • 7 min

    The Inbound Marketing Guide for Entrepreneurs

    Inbound can pay off huge for entrepreneurs and small businesses as it provides a great way to build trust with your customers and prospects.
    110 views0 comments
    Communications KPIs: How Do You Measure PR?
    Liora
    • Jan 8, 2020
    • 3 min

    Communications KPIs: How Do You Measure PR?

    Setting a benchmark and then measuring against it takes time – but can be invaluable, not just in justifying the investment in the program,
    57 views0 comments
    The Entrepreneur's Secret Weapon: Outsourcing
    Michael
    • Nov 13, 2019
    • 4 min

    The Entrepreneur's Secret Weapon: Outsourcing

    Smart entrepreneurs know that they can’t do it all and more importantly, that they shouldn’t! In fact, it has never been easier for business
    21 views0 comments
    7 Steps to Creating a Knowledge Sharing Culture
    Michael
    • Oct 18, 2019
    • 4 min

    7 Steps to Creating a Knowledge Sharing Culture

    Knowledge sharing is an essential part of doing business. Management, employees and customers must all communicate with one another and...
    15 views0 comments
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    (508) 713-5053

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