“If you just work hard enough, it will happen.” This part of the entrepreneur myth is what drives so many to roll up their sleeves and...

We speak with many companies of all sizes – and lately, what we’ve been hearing a lot of is, “PR is important – but right now, we are...

PR and SEO should have an incredibly symbiotic relationship. When they combine forces, each can turbocharge the other’s effectiveness

If you’ve worked in or around public relations for any length of time, you’ve likely heard people in the industry lament the death of the...

Inbound can pay off huge for entrepreneurs and small businesses as it provides a great way to build trust with your customers and prospects.

But a well-executed marketing plan can make all the difference in a small business or start-up’s success.

Setting a benchmark and then measuring against it takes time – but can be invaluable, not just in justifying the investment in the program,

For small businesses, start-ups and entrepreneurs, lead generation is critical to survival.

We recently got an email from a client that was terse, short, and confusing. We started typing a reply, but realized that we were making...

People almost never talk about the clients they lose. But we all experience it – and when it happens, it is best to take a good look at...

In my years working with different types of companies, I’ve seen so many start-ups make a lot of decisions based on leaps of faith. “We...

Watching the new WH Press Secretary answer questions is a great media training example.

The end of the year can be both hectic and lazy. One the one hand, you’re trying to close out the year strong – close deals, budget for...

For many entrepreneurs, founders, and driven professionals, business networking is a critical component of their growth strategy. And in...

How’s the new normal of work from home/teach from home working out for everyone else? I did not think this would be as hard as it has turned

Our marketing and operations teams spent last week at the New England Apparel Club (NEAC) show. NEAC is the region's largest organization...

When people come to us to talk about their marketing needs, one of the first things they often mention is “social media.” Often, they...

Entrepreneurs have to wear many hats – they need to service clients and customers; network for partnerships and referrals; juggle family...

Does your small business have a blog yet? We still meet many companies that just haven’t prioritized blogging, even though it’s a proven...