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Mar 24
3 min

Reputation is Everything: 4 PR Tips to Build Thought-Leadership

“If you just work hard enough, it will happen.” This part of the entrepreneur myth is what drives so many to roll up their sleeves and...

19 views0 comments

Media Training Tips: Lessons from the New WH Press Secretary

Liora

Jan 29
4 min

Media Training Tips: Lessons from the New WH Press Secretary

Watching the new WH Press Secretary answer questions is a great media training example.

99 views0 comments

Liora

Dec 29, 2020
3 min

Introducing Communications Jumpstart

We won’t belabor the point with tired comments about the “unprecendented year” we all just went through. I think we can all agree that it...

26 views0 comments

Liora

Dec 1, 2020
2 min

PR as a Lead Generation Tool

We speak with many companies of all sizes – and lately, what we’ve been hearing a lot of is, “PR is important – but right now, we are...

31 views0 comments

Why PR and SEO Should Be Working Together Closely

Liora

Nov 23, 2020
3 min

Why PR and SEO Should Be Working Together Closely

PR and SEO should have an incredibly symbiotic relationship. When they combine forces, each can turbocharge the other’s effectiveness

37 views0 comments

Press Coverage, Backlinks and Media Strategy

Liora

Aug 25, 2020
3 min

Press Coverage, Backlinks and Media Strategy

If you’ve worked in or around public relations for any length of time, you’ve likely heard people in the industry lament the death of the...

132 views1 comment

3 Fiscally Sound Steps for Entrepreneurs Getting Back to Business

Michael

Jul 9, 2020
3 min

3 Fiscally Sound Steps for Entrepreneurs Getting Back to Business

Companies are getting back to business – which is great. But that doesn’t mean that they aren’t still in survival mode. The fact is,...

53 views0 comments

Liora

Apr 20, 2020
4 min

How Is Business Weathering the Storm?

Businesses of all sizes are being affected by the COVID-19 crisis. And the trickle-down effects are being felt everywhere.

70 views0 comments

Liora

Apr 14, 2020
3 min

How's Working From Home Working Out?

How’s the new normal of work from home/teach from home working out for everyone else? I did not think this would be as hard as it has turned

82 views0 comments

Coronavirus Resources for Entrepreneurs and Small Business

Michael

Apr 7, 2020
2 min

Coronavirus Resources for Entrepreneurs and Small Business

For your reading pleasure, check out some of the helpful links and information we have found for small business in these extraordinary times

135 views0 comments

4 Things to Do Today That Will Help Your Business

Liora

Mar 19, 2020
3 min

4 Things to Do Today That Will Help Your Business

It’s a time of uncertainty for small businesses. With most people holed up at home, no one knows what will happen with the economy – but...

126 views0 comments

Marketing Strategies for Entrepreneurs: Top Tips

Liora

Feb 25, 2020
3 min

Marketing Strategies for Entrepreneurs: Top Tips

But a well-executed marketing plan can make all the difference in a small business or start-up’s success.

44 views0 comments

Why I'm Glad We Parted Ways With A Client

Liora

Feb 10, 2020
3 min

Why I'm Glad We Parted Ways With A Client

People almost never talk about the clients they lose. But we all experience it – and when it happens, it is best to take a good look at...

75 views0 comments

The Inbound Marketing Guide for Entrepreneurs

Liora

Jan 21, 2020
7 min

The Inbound Marketing Guide for Entrepreneurs

Inbound can pay off huge for entrepreneurs and small businesses as it provides a great way to build trust with your customers and prospects.

106 views0 comments

Communications KPIs: How Do You Measure PR?

Liora

Jan 8, 2020
3 min

Communications KPIs: How Do You Measure PR?

Setting a benchmark and then measuring against it takes time – but can be invaluable, not just in justifying the investment in the program,

57 views0 comments

The Entrepreneur's Secret Weapon: Outsourcing

Michael

Nov 13, 2019
4 min

The Entrepreneur's Secret Weapon: Outsourcing

Smart entrepreneurs know that they can’t do it all and more importantly, that they shouldn’t! In fact, it has never been easier for business

18 views0 comments

Three Smart Strategies for Growing Your Small Business

Michael

Oct 8, 2019
3 min

Three Smart Strategies for Growing Your Small Business

Small businesses are driven by passion and good old-fashioned sweat and hard work. But to really function well, they need processes

19 views0 comments

Liora

Sep 17, 2019
4 min

Best Practices in Lead Generation

For small businesses, start-ups and entrepreneurs, lead generation is critical to survival.

42 views0 comments

Social Media Lessons from the Democratic Debate

Liora

Jun 25, 2019
3 min

Social Media Lessons from the Democratic Debate

Regardless of your political persuasion, we all know that social media has been a powerful force in elections. Candidates use Facebook,...

27 views0 comments

Michael

May 23, 2019
2 min

Do You Even Newsletter, Bro? Four Reasons Your Business Needs a Newsletter

When people come to us to talk about their marketing needs, one of the first things they often mention is “social media.” Often, they...

29 views0 comments

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