Reputation is Everything: 4 PR Tips to Build Thought-Leadership
“If you just work hard enough, it will happen.” This part of the entrepreneur myth is what drives so many to roll up their sleeves and...
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- May 17, 2022
- 2 min
PR as a Lead Generation Tool
We speak with many companies of all sizes – and lately, what we’ve been hearing a lot of is, “PR is important – but right now, we are...
- Apr 12, 2022
- 3 min
Why PR and SEO Should Be Working Together Closely
PR and SEO should have an incredibly symbiotic relationship. When they combine forces, each can turbocharge the other’s effectiveness
- Mar 22, 2022
- 3 min
Press Coverage, Backlinks and Media Strategy
If you’ve worked in or around public relations for any length of time, you’ve likely heard people in the industry lament the death of the...
- Feb 8, 2022
- 7 min
The Inbound Marketing Guide for Entrepreneurs
Inbound can pay off huge for entrepreneurs and small businesses as it provides a great way to build trust with your customers and prospects.
- Jan 11, 2022
- 3 min
Marketing Strategies for Entrepreneurs: Top Tips
But a well-executed marketing plan can make all the difference in a small business or start-up’s success.
- Nov 9, 2021
- 3 min
Communications KPIs: How Do You Measure PR?
Setting a benchmark and then measuring against it takes time – but can be invaluable, not just in justifying the investment in the program,
- Sep 14, 2021
- 4 min
Best Practices in Lead Generation
For small businesses, start-ups and entrepreneurs, lead generation is critical to survival.
- Jun 15, 2021
- 2 min
Pick Up the Phone!
We recently got an email from a client that was terse, short, and confusing. We started typing a reply, but realized that we were making...
- May 10, 2021
- 3 min
Why I'm Glad We Parted Ways With A Client
People almost never talk about the clients they lose. But we all experience it – and when it happens, it is best to take a good look at...
- Mar 9, 2021
- 3 min
The New Business Intelligence: Crowdsourcing Data
In my years working with different types of companies, I’ve seen so many start-ups make a lot of decisions based on leaps of faith. “We...
- Feb 1, 2021
- 4 min
Media Training Tips: Lessons from the New WH Press Secretary
Watching the new WH Press Secretary answer questions is a great media training example.
- Dec 2, 2020
- 2 min
The December Doldrums: The Perfect Time for News
The end of the year can be both hectic and lazy. One the one hand, you’re trying to close out the year strong – close deals, budget for...
- Apr 1, 2020
- 3 min
How's Working From Home Working Out?
How’s the new normal of work from home/teach from home working out for everyone else? I did not think this would be as hard as it has turned
- Jan 28, 2020
- 1 min
Fashion Forward
Our marketing and operations teams spent last week at the New England Apparel Club (NEAC) show. NEAC is the region's largest organization...
- Jan 21, 2020
- 2 min
Do You Even Newsletter, Bro? Four Reasons Your Business Needs a Newsletter
When people come to us to talk about their marketing needs, one of the first things they often mention is “social media.” Often, they...
- Oct 15, 2019
- 4 min
Entrepreneurs: Six Hacks That Maximize Efficiency
Entrepreneurs have to wear many hats – they need to service clients and customers; network for partnerships and referrals; juggle family...
- Sep 24, 2019
- 2 min
3 Reasons Your Small Business Needs a Blog
Does your small business have a blog yet? We still meet many companies that just haven’t prioritized blogging, even though it’s a proven...
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