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3 days ago
2 min

PR as a Lead Generation Tool

We speak with many companies of all sizes – and lately, what we’ve been hearing a lot of is, “PR is a nice to have – but right now, we ar...

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Why PR and SEO Should Be Working Together Closely

Liora

Nov 23
3 min

Why PR and SEO Should Be Working Together Closely

PR and SEO should have an incredibly symbiotic relationship. When they combine forces, each can turbocharge the other’s effectiveness

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Press Coverage, Backlinks and Media Strategy

Liora

Aug 25
3 min

Press Coverage, Backlinks and Media Strategy

If you’ve worked in or around public relations for any length of time, you’ve likely heard people in the industry lament the death of the...

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3 Fiscally Sound Steps for Entrepreneurs Getting Back to Business

Michael

Jul 9
3 min

3 Fiscally Sound Steps for Entrepreneurs Getting Back to Business

Companies are getting back to business – which is great. But that doesn’t mean that they aren’t still in survival mode. The fact is, reop...

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Liora

Apr 20
4 min

How Is Business Weathering the Storm?

Businesses of all sizes are being affected by the COVID-19 crisis. And the trickle-down effects are being felt everywhere.

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Liora

Apr 14
3 min

How's Working From Home Working Out?

How’s the new normal of work from home/teach from home working out for everyone else? I did not think this would be as hard as it has turned

78 viewsWrite a comment

Coronavirus Resources for Entrepreneurs and Small Business

Michael

Apr 7
2 min

Coronavirus Resources for Entrepreneurs and Small Business

For your reading pleasure, check out some of the helpful links and information we have found for small business in these extraordinary times

118 viewsWrite a comment

4 Things to Do Today That Will Help Your Business

Liora

Mar 19
3 min

4 Things to Do Today That Will Help Your Business

It’s a time of uncertainty for small businesses. With most people holed up at home, no one knows what will happen with the economy – but ...

121 viewsWrite a comment

Marketing Strategies for Entrepreneurs: Top Tips

Liora

Feb 25
3 min

Marketing Strategies for Entrepreneurs: Top Tips

But a well-executed marketing plan can make all the difference in a small business or start-up’s success.

42 viewsWrite a comment

Why I'm Glad We Parted Ways With A Client

Liora

Feb 10
3 min

Why I'm Glad We Parted Ways With A Client

People almost never talk about the clients they lose. But we all experience it – and when it happens, it is best to take a good look at w...

71 viewsWrite a comment

The Inbound Marketing Guide for Entrepreneurs

Liora

Jan 21
7 min

The Inbound Marketing Guide for Entrepreneurs

Inbound can pay off huge for entrepreneurs and small businesses as it provides a great way to build trust with your customers and prospects.

93 viewsWrite a comment

Communications KPIs: How Do You Measure PR?

Liora

Jan 8
3 min

Communications KPIs: How Do You Measure PR?

Setting a benchmark and then measuring against it takes time – but can be invaluable, not just in justifying the investment in the program,

54 viewsWrite a comment

The Entrepreneur's Secret Weapon: Outsourcing

Michael

Nov 13, 2019
4 min

The Entrepreneur's Secret Weapon: Outsourcing

Smart entrepreneurs know that they can’t do it all and more importantly, that they shouldn’t! In fact, it has never been easier for business

14 viewsWrite a comment

Three Smart Strategies for Growing Your Small Business

Michael

Oct 8, 2019
3 min

Three Smart Strategies for Growing Your Small Business

Small businesses are driven by passion and good old-fashioned sweat and hard work. But to really function well, they need processes

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Liora

Sep 17, 2019
4 min

Best Practices in Lead Generation

For small businesses, start-ups and entrepreneurs, lead generation is critical to survival.

39 viewsWrite a comment

Social Media Lessons from the Democratic Debate

Liora

Jun 25, 2019
3 min

Social Media Lessons from the Democratic Debate

Regardless of your political persuasion, we all know that social media has been a powerful force in elections. Candidates use Facebook, Tw...

27 viewsWrite a comment

Michael

May 23, 2019
2 min

Do You Even Newsletter, Bro? Four Reasons Your Business Needs a Newsletter

When people come to us to talk about their marketing needs, one of the first things they often mention is “social media.” Often, they wa...

29 viewsWrite a comment

Entrepreneurs: Six Hacks That Maximize Efficiency

Liora

May 13, 2019
4 min

Entrepreneurs: Six Hacks That Maximize Efficiency

Entrepreneurs have to wear many hats – they need to service clients and customers; network for partnerships and referrals; juggle family ...

200 viewsWrite a comment

Liora

Apr 17, 2019
1 min

Fashion Forward

Our marketing and operations teams spent last week at the New England Apparel Club (NEAC) show. NEAC is the region's largest organization...

14 viewsWrite a comment

3 Reasons Your Small Business Needs a Blog

Liora

Mar 19, 2019
2 min

3 Reasons Your Small Business Needs a Blog

Does your small business have a blog yet? We still meet many companies that just haven’t prioritized blogging, even though it’s a proven w...

34 viewsWrite a comment

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