Regardless of your political persuasion, we all know that social media has been a powerful force in elections. Candidates use Facebook, Twitter and Instagram to get their message directly to voters; the media uses social channels to push their coverage out to wider audiences; and everyone you know is sharing articles and opinions on their Facebook wall and Twitter account. With all of this activity comes positives and negatives: it is much easier than ever to be informed abou

Entrepreneurs have to wear many hats – they need to service clients and customers; network for partnerships and referrals; juggle family responsibilities (and sometimes, the kids’ snow days , half days, sick days); manage employees; market their business, etc., etc., etc. We are all always looking for an edge and ways to fit more into our day and be more productive. Related Post: 10 Things I Know About Entrepreneurs Using Time Wisely So we decided to ask a group of business o

Does your small business have a blog yet? We still meet many companies that just haven’t prioritized blogging, even though it’s a proven way to drive leads and increase brand awareness. Studies show that small businesses with blogs generate roughly 125% more leads than their compatriots without blogs. So what are you waiting for? As if more than doubling your pool of leads isn't enough, here are three more reasons to invest in a blog on your company’s website: 1. Drive websit

We are very excited to announce some big news! Our new service, YourContentMarketers, is live! We've been hard at work on this new, subscription content development service that allows entrepreneurs, thought leaders and businesses of any size to sign up for monthly content that they can use in their marketing campaigns. Monthly subscriptions start at under $100/mo - and are perfect for anyone who KNOWS they need to be developing regular content, but just can't find the time.

The end of the year can be both hectic and lazy. One the one hand, you’re trying to close out the year strong – close deals, budget for next year, set things up for a successful year ahead. On the other hand, the endless stream of holiday parties and anticipation of some time off makes it easy to check out a bit. As a result, many companies ignore their news and thought-leadership programs at this time of year, expecting they can start strong again in January, “when everyone